Group crit - My Tony Cragg designs

In my 1st design, as shown above, I was advised to:

Thicken the lines
Perhaps create in sculpture form
Animation to see the different profiles of the letters
Simplify, use less shapes

In my overall work it was suggested that to develop and progress, that I;
play with the idea of stacking, represent Cragg's more dated less contemporary style better, be less illustrative and playful and use his full name to represent him and his work more effectively.

To progress better with my designs and the brief I need to see the brief in a different view and take Cragg's main element in his work, which is stacking, and incorporate that with the logotypes in a less literal form. For example, by cutting out different typefaces and stacking them on top of each other.