Initial ideas

For the first set of book covers, the core principle was combining the research imagery to create 3d scenes that were then photographed. For the Hygge cover, the imagery chosen to be the focal point of the cover was the scene using the photograph of the toadstool, book, teacup and the flower excel pattern to which represents the books main message of  how to be at comfort and peace within your life. The image was then resized and overlaid with the excel pattern, to add more depth and interest to the image.  For the lykke cover, the imagery is more simplistic, with the use of the house and tree in order to symbolise the books main value of happiness, which can be reflected in the house. To further experiment with ways of which the scene can be captured in a picture, a viewfinder was made in the shape of a love heart and used to show the scene, which reflects the values of lagom, finding the balance of everything in your life, which will lead to a happy life. The set of covers have used the red, black and white colour scheme in order to keep the imagery consistent and to show the connotations of scandinavian contemporary design.

For the second set of covers the idea behind them was to have a focal illustration which represents the book. The illustrations have been made from the research tasks, with the photoshoots and the excel art. The illustrations incorporate a ‘grainy’ style of texture of which highlights the modern yet more visual style of book, of which was found with the existing boos in the genre. To add more interest to the covers scandinavian folk art has been used to highlight the origin of these concepts with also representing the prevalence of nature which is featured in all the titles. The type used is helvetica in order to keep the books main visual be the illustration, with the lighter colours used to highlight the ‘calm’ and ‘peaceful’ topics of which are mentioned in the books.                                                                                                                                                                                                                                          

For the third set of covers, the same idea of having a main illustration to represent the book is used, however to experiment with the style of the illustration, overlapping block colours were used. The layout of the covers were experimented with, with having the title becoming central and bigger on the cover, which made the title become more clear. The folk pattern flowers were placed on either side of the title to add interest to the title, whilst adding a border of some sort. To make the front and back cover designs overlap more, the flowers were placed near the barcode, adding the extra detail to make the back cover more interesting and relate to the front cover more. Without the texture, the colours used become more lighter, and relate to the books more effectively, with translating the ‘calm’ themes of the book more clearer.