research- Mobile 5 - creater of Gregg's reward app

To redevelop and launch the Greggs website and app, boost consumer purchasing and drive an emotional connection with their brand, with a specific focus on accelerating the adoption and use of the Greggs loyalty rewards app.

We developed a responsive Greggs website serving contextually relevant content in parallel with the development of the Greggs loyalty reward app, with an in app payment system. Additionally, data from the app is used within an mCRM system we developed to insure the success of Greggs objectives. There are now 300, 000 registered users in Greggs rewards program. Customers on average spend 28p more when they shop using the app, than traditional methods of payment.


Marketing, he insists, has and will continue to play a huge role in Greggs’ turnaround strategy. It was also one of the first UK brands to introduce a fully digital loyalty rewards app, created by Eagle Eye and launched back in 2014. Last year, Greggs says the loyalty app’s customer numbers increased 225% year on year.