How relevant are contemporary mascots to branding? - question???
'cute' is dodgy - look at cute itself as a theme - interesting
Infantilization of western culture
orientalism - how we depict (Edward said?)
What is a character and what do you mean by that (context)
Creating a universal language through characters - emoticon
Do they have to be animals/cute
what are you branding
50's characters comeback in digital age?
Mascots coming back what does it symbolise? what does the mascot say about the brand etc etc
what characters go with what brand and why?
role and narrative with a mascot?
Bring a character or mascot back - Ronald mcdonald
celebrity endorsement hidden persuasive
can create a narrative and humour - theories relating to humour - would be interesting
why Japanese have big eyes etc
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