-It's like music
-looks at books and sketches over it etc and then re draws it the next day from memory
-all language
-Developing different languages - adds more and more
-Communication to be more open - type
-Every word has a rhythm- spaces and characters
-Started off with an b , ascender, descender, capsize to create a typeface
House Industries
-Balance and contrast
-Do the letters work well together does one have emphasise over the other? - something to think about
-Type used to enhance other design work
-looking at typefaces for lettering
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