group brief - day 2

With the concept decided for the branding of 1 686 and the poster being made to establish the main visual for the branding, mock ups were made for the Instagram account.
The personality words to which were followed when creating the designs were; minimal, scattered, halftone and interactive. The colours chosen for the branding were RGB in order to represent the theming of subjectivity, with the colours when overlapped create different colours. With the branding coherence in mind, experimentation was done with using the chosen typeface of Bedoni, with overlaying the RGB colours and using the halftone texture, with experimenting with the size and placing of the text. When the main visual of the branding was designed, I then placed it on the Instagram grid to see wether just having a minimalistic design such as the inspired genre map from the every noise website is effective in communicating the branding concepts. When shown to the group, they liked the aesthetic created, with the halftone working well and suggested that perhaps videos could be used with having sounds.