Type in context summary

When approaching this task, considerations to the theming were made to ensure the most effective outcome. With a planned holiday to Crete in Greece, it was decided that focusing the typography in context on the country would result in the best outcome. The photographs taken incorporate different elements, from signs, menus and packaging. With exploring Crete, the common findings within the typography most commonly could be placed into two categories ; Handwritten and the stereotypical Greek font. With Crete being a popular tourist destination in Greece, most popular with British and German people, it wasn't a surprise to see that shop fronts used the stereotypical Greek font (resembling Ancient Greece). With fonts using socially recognised symbols to create a visual communication, the stereotypical Greek font was used as shop and restaurant owners want passersby to know what they serve/sell. 

 With Greece being a country in economic decline, there was many 'handmade' elements in the country. An example of the handmade elements being important in the Greek culture is the prevalence of handmade olive oil products and honey, of which can be found throughout the island of Crete. Therefore to correlate with these products, the typography to advertise was handwritten, using materials such as chalk and wood. The examples found were effective and more appealing to tourists such as myself, with having the connotations that matched the product, deeming to be effective, whilst also being more aesthetically pleasing. 

Another important finding from the typography in Greece was the different letterforms, resembling symbols because of the separate greek alphabet. The variations of the letterforms varied from bold sans serif to the traditional version of serif. Even something so conventionally common and standard like the road signs seemed to differ from the typeface used.