- ode to an ancient craft- celebrating the craft of sign writing - showing the process?? using materials that they did back in the day - such as gold leaf
or use the quotes from the book to state the art of hand not vinyl - testing materials used for sign writing???
- do gold leaf for existing signs??
- turning brands that have a similar aesthetic into hand lettered - like the sign
- making something personalised/customisable
need to consider...
what is the question for the book
reinvent what a book could be
want/need to communicate
what does a physical book have to offer
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