sven lynch - sign painter with his own shop in Stockholm
'if you have a good-looking storefront and you take pride in it, you'll attract more customers'
'Vinyl machines can cut, the can give you a circle and a square, but they can't give you the passion of a sign painter'
people of whom had been hand lettering for years switched to vinyl cutting as it cuts letters for you, its faster and theres more money in it
'the most valued objects of lost cultures are the things that were made by hand. We need to start making things with our hands again'
'if you go to a cookie cutter sign company thats going to print out something from the computer, with all the r's looking exactly the same, it just won't have as much character'
'a lot of artwork had been designed in photoshop, which gave it a stiff look. We changed a lot of that by hand'
'the sign in the window creates an atmosphere that pulls you in'
people have been conditioned by the uniformity
everyone has computers and anyone can whip together a sign
'I've been trying to incorporate things that were hand done because they would be unique and wouldn't look like what everyone else was doing. I was just trying to come up with a way to personalise everything'
'I see sign painting as a way to positively affect the visual landscape of my city'
if you want to invest in a sign and you want it to stand out, gilding with real gold leaf definitely has its advantages, making the sign look more expensive
pre-vinylite - started a group of younger sign painters
'I dont think this resurgence is an isolated incident, its part of a larger trend towards handmade processes. People want something with more warmth and humanity'
'theres got to be a renaissance of appreciation of hand-done stuff. Hand done has a heart; its got a soul and it has life'
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