development - using white ink

With the different stocks used in order to convey the signs in kirkgate market, the problem arose to how to print the map on the back of them all with trying to be coherent. The maps were printed out in black for each of the artworks except from the m&s poster, to highlight the heritage and premium value of the brand and the stall in kirkgate market. With this method, it meant that the back for the Jar Tree (chalkboard) had black text on the black stock, of which doesn't show up effectively. With the black printed on the black stock it wasn't very legible, therefore I had to consider a different method. Because you can't print colour on black stock like you can with the other colour stock, the other idea was to print white out on all the stocks, which would be coherent as a cohort. The final result of using white to print the map on the back of the artworks was successful with the white standing out significantly and working well with all stocks especially the black and surprisingly the recycled brown paper. Using the white means all the artworks have the same design on the back, meaning it is more professional.