2018
Food-on-the-go retailer Greggs pranked unsuspecting gourmets by serving up lunch under the disguise of an artisan delicatessen at a top London food festival. The high street brand went undercover to showcase its new summer lunch offering to foodies but with a twist. A video released today on YouTube shows food fans praising tapas-style dishes served from a hip deli called ‘Gregory and Gregory.’ The film, captures their stunned reactions as told they’re actually eating from Greggs. The brand installed the pop-up ‘undercover Greggs’ at Foodies Festival – a three-day event attended amongst some of the biggest names in the business including Michelin-starred chefs from the UK’s top gourmet restaurants and TV chefs. The food which was freshly prepared by Greggs included salads, pasta, rice dishes and vegan wraps. When told he was in fact eating Greggs, one surprised festival-goer said: “You wouldn’t normally find me in a Greggs but I think what they’ve done with these new salads is brilliant. I’ll certainly be popping in there for lunch in future.”
(prexamples.com)
In Newcastle Greggs have flipped its shop logo in order for the logo to be seen on the Fenwick's Christmas window display. With crowds gathering very year for the fenwick's display, you can now see the Greggs logo when looking at the shop display or when taking a photo. It also allows users to take a selfie outside of Greggs.
Now the brand is poking fun at itself with a classy Valentine’s Day stunt. Activity from Taylor Herring offers enthralled couples the chance to an in-store fine-dining experience through the Open Table platform. The move is in keeping with the brand’s push upmarket over the last few years that saw many outlets refitted to be more in line with the tastes of white collar consumers. Adrian Valeriano, vice president EMEA of OpenTable, said: “We are really excited to be working with Greggs to deliver reservations for this unique Valentine’s dining experience. For fans of Greggs this is a one night only occasion and we didn’t want to miss out on the chance to help romance blossom on this exclusive evening.” Playing off its classic menu, Greggs will offer seasoned pork puff pastry sliders, love heart garnished bakes, brochette of doughnuts and Italian prosecco. Selected shops will go all in with setting the scene at the baker, using music, evocative lighting and luxury cuisine. A Greggs spokesperson underlined that the event is only on the table for one night only, and welcomed new couples or those who have been married for 30 years.
(theorem.com)
http://isthefestivebakeoutyet.com
For the arrival of the festive bake at Greggs and with people eagerly waiting for the symbol that the holiday season has started, Greggs made a website dedicated to the countdown of the festive bake. The site was launched in 2017 and has been in countdown mode since the bake was taken off the menu last Christmas.
2017
For Christmas in 2017, Greggs launched a limited edition calendar of which included a token for a different menu item behind every door. For the marketing of this advent calendar an image of a sausage roll in the manger was made, with it causing controversy with the public because of the replacement of Jesus in this image. The image Gained widespread coverage of which #greggsnativity trended for two days on twitter.
The clever folk at Greggs used pictures of lovely sausage rolls to recreate his most recent album cover, ÷, on a box filled with pastry goodness. To welcome Ed to Newcastle's Metro Radio Arena, Newcastle-based Greggs sent the singer a HUGE box of 50 sausage rolls.
Why? Well because he bloody loves them, that’s why. He once tweeted, "Sausage rolls really are just fantastic. Just fantastic.’" Following the delivery of sausage rolls, Ed took to Twitter to thank Greggs for the gift, tweeting: “@GreggsOfficial thanks for your gift. I ate 7 sausages rolls in a row and had to go to bed, I love you.”
(cosmopolitan)
2014
Greggs has taken over a billboard in Old Street, London to mark the official launch of its new range of sandwiches with help from street artist and illustrator, Hammo. Each day this week (beginning Monday 11 August), the illustrator and mural designer will be creating a new image based on products from Greggs’ new range on what the retailer has described its first ever ‘Fresh Billboard’.
A spokesperson for Greggs said the food-to-go retailer was “delighted” to be working with Hammo adding, “We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?!” Visitors to the billboard are encouraged to guess which sandwich is being created by Hammo each day and share their thoughts on Twitter using the hashtag #FreshBillboard to be in with the chance of winning prizes
(thedrum.com)
2011
Greggs is celebrating the introduction of four new doughnut flavours with the launch of its first digital doughnut campaign next week. Created by digital agency Steel, the campaign involves each doughnut (Strawberry Milkshake, Jaffa Cake, Triple Chocolate and Coconut Snowball) introducing themselves to consumers through individual promotional videos, with the public then voting to choose the winner. Graeme Nash, head of marketing at Greggs, said: “These new products are such a big step forward for us in terms of innovation and product development, we needed a campaign that not only celebrated the launch of four new products but really brought them to life for our customers.”
2016
Greggs launched a range of lip balms based on two if its Christmas bakery favourites. The two variants are aimed at replicating the taste of the festive bake - a pastry filled with chicken breast, sage and onion stuffing and sweet cure bacon in a creamy sage and cranberry sauce & a sweet mince pie of which is shortcrust pastry filled with mincemeat including brambly apple and candied lemon peel. 5,000 were given for free in 9 stores across Uk cities. They were aimed at encouraging kissing under mistletoe- a holiday ritual never practiced by 31% of UK adults, according to Greggs. 'We wanted to bring some fun to the last minute present dash, whether its a kiss under the mistletoe or a fun treat for a loved one, our festive flavoured balms will hopefully put a lip- licking smile on anyone's face'.
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