Digital designer for social chain
digitally native - grown up with technology and phones
mobile first- always start with mobile design then scale up for web
2,617 times a day we pick up our phone
height based on someones phone for the size of a button on an app, looking how easy it is to do something, notification is a good piece of ux
ab testing- 2 screens, measure how affective which colour button is better - looking at psychology
a ux designer is paid more than a graphic designer
social chain is the company she works for, as a web developer, conceptualist, brand development
the business works with brands such as plt, boohoo, universal, super dry, Asos and much more.
process: brief, ideation and decision, low fidelity wireframes (sketches), feedback, high fidelity wireframes, feedback, refinement, prototype, build
wireframes - a way of ordering the app out, wit having boxes where the text and image would go, can add stock and filler images if needed
social chain:
in house - microsite - campaigns, full website and commerce, progressive web apps(add to home screen, acts like an app) and interactive quizzes
out sourced- games, animation, mobile apps
makes everything w sketch
used to design with illustrator then xd
sketch has a mirror app where you can see what you have done as a phone and can make prototypes
design - clean and minimal, no obsessive imagery, a colour palette, apple guidelines(ux&ui)
easy to use with not a lot of searching for the main point of the app
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